Global bookie 1xBet claims it has an ‘exclusive partnership agreement’ with the Billie Jean King Cup by Gainbridge, which it describes as ‘the premier, year-long, worldwide team competition in ladies’s tennis’.
The tournament is contested in between groups made up of players from specific countries, at several places throughout the globe, and is referred to as the ladies’s ‘World Cup’ of tennis.
According to the contract, the 1xBet logo will certainly be presented around the tennis courts made use of for the competition, and on other media possessions throughout the playoffs, qualifiers, and finals.
The online betting professional for sporting activities says that as main betting companion, 1xBet ‘will certainly receive the civil liberties to make use of the Billie Jean King Mug by Gainbridge copyright’.
Kerstin Lutz, chief executive of Billie Jean King Mug Ltd, was cited as claiming in a joint press release: ‘We enjoy to reveal and invite a brand-new sponsor companion for the Billie Jean King Mug, our Official Global Betting Companion, 1xBet.’
She added: ‘With their experience and experience dealing with sporting activities legal rights owners, we are excited to see how we can bring the collaboration to life from the qualifiers in April onwards.’
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Mark Wilson, a 1xBet rep, was quoted as commenting in the very same update: ‘Authorizing a sponsorship agreement with Billie Jean King Mug is an additional landmark in the history of 1xBet.
‘The arrangement with one of the most distinguished women’s nationwide team tennis competition is a tactically crucial action that opens up brand-new chances for advertising the brand amongst followers of the most preferred tennis event.’
He included: ‘By buying women sporting activities competitions, we contribute to the support of women in specialist sporting activities.’
As per the announcement, the Billie Jean King Mug is called the largest yearly international team competitors in females’s sport, with a document 146 countries entering in 2025.
The 2025 finals were held in Malaga, Spain, with the champions Italy taking home US$ 2.4 million in prize money.